In recent years, with the development of lighting technology, Chinese lighting users have a more in-depth interpretation of the functional characteristics of lighting products, and thus have higher requirements for lighting application experience. Facing such a terminal situation in the industry, how to make lighting products more competitive in the user experience has become an important indicator of whether lighting channel distributors and electrical service providers can win the market.
Recently, Signify’s sub-brand Puri Le has officially entered the Chinese lighting market and brought three important products: LED full-luminous ultra-thin flat light, LED flood light, and dual-end LED tube, which are wholesale for China’s lighting. Channel merchants and end users bring brand-new lighting application optimization solutions.
As one of the preferred brands of professional electricians in the world, based on the excellent reputation accumulated in the industry over the years, Plylot's high-efficiency, energy-saving and reliable products have been recognized and favored by lighting wholesale channel distributors, electricians and users in many parts of the world. . The three important products to enter the Chinese market this time will bring business opportunities to Chinese lighting channel distributors and electrical service providers, as well as a brand new application experience for Chinese lighting users.
Higher light efficiency brings a more comfortable lighting experience
In the after-sales service of China's lighting wholesale channel distributors, customers often complain about the uncomfortable visual effects of the LED lighting products they purchase. When dealing with this type of problem, dealers often need to contact the technical staff of the lighting manufacturer to find a suitable time to help customers check the light emitting problem of the lighting. They also need to contact the electrical service provider to solve a series of procedures such as disassembly and assembly of the lighting. This has to spend a lot of manpower, material resources and various expenses, and the final problem may not be finally solved. The most unfavorable thing for dealers is that the emergence of lighting efficiency problems will affect their recognition in the minds of customers, and will have a negative impact on future market operations.
Pu Li Le LED all-luminous ultra-thin flat light
The problem with the luminous efficiency of LED lamps is that manufacturers only pay attention to the luminous brightness of the light source and have not formulated an effective light distribution plan. In view of the light comfort problem of Chinese lighting users for LED lighting products, the three major products of Puri Le have made originality in optical design: its LED full-lighting ultra-thin flat panel light adopts a full-size light-emitting high-efficiency optical design, which is visually uniform and non-uniform. Spots, there will be no flicker even when shooting with mobile phones; its LED floodlight has a textured tempered glass mask, which not only increases the aesthetics of the lamp body, but also makes the light soft and comfortable, reducing the irritation of the glare to the eyes, through the ultra-thin integration The style design greatly reduces the exposure of the lamps and achieves the effect of "seeing the light but not the light". It is a perfect substitute for traditional floodlights; its double-ended power-in LED tube uses high-quality chips to achieve light efficiency. Up to 100lm/W, achieving 1600lm light output, the brightness is equivalent to 36W fluorescent tube, not only high efficiency and energy saving, but also in line with IEC62471 non-light biological hazard standards, ensuring eye health.
The unique optical design of the three major products of Plylot allows distributors participating in product marketing to sell products while also promoting a lighting light perception service to end lighting users, allowing those participating in the brand's product wholesale channel promotion to sell products. Merchants have changed from user-selectable “light sellers” to “light-sellers” users vying to choose, enhancing their market credibility.
The lamp body occupies a small space and the installation is flexible and diverse
In China's lighting terminal market, when electrical service providers provide lighting users with luminaire assembly services, it often occurs that luminaires are too large and occupy the installation space of other electrical equipment; or when luminaires are installed, their appearance, design style and interior, The external environment does not match, etc., which requires the electrical service provider to contact the channel distributors to reinstall suitable lamps for the users. If no suitable lamps are found, the manufacturer needs to redesign and produce the corresponding lamps according to the needs of the end users. Lamps, the whole process takes a long time. This will consume the patience of users, and will have an adverse impact on wholesale channel merchants with a decline in their operating reputation.
Puli Le double-ended power LED tube
Through a comprehensive analysis of the pain points of the Chinese lighting channel merchants, the three major products of Puli Le adopts flexible and changeable design strategies in the installation of the lamp body: its LED all-luminous ultra-thin flat light adopts a slim integrated design, which is suitable for keel, Gypsum board ceiling and other particularly small places, at the same time, with its simple shape and abundant accessories, it can support a variety of ceiling installation methods, which significantly enhances the sense of space transparency and can easily replace traditional lamp panels; its LED floodlights are compact It has a compact design and a slender appearance. After being installed in outdoor places such as stadiums, ancient buildings, commercial buildings, etc., its "stealth" can be well realized, making the effect of "seeing the light but not the light" more obvious; its double-ended power supply The LED tube adopts the design of insulated lamp cap and internal circuit isolation. Both ports can be powered to achieve quick plug-and-play installation requirements. At the same time, it is compatible with traditional inductive driving or direct voltage. There is no need to change the line during installation, and it can easily replace traditional light sources. It is a perfect substitute for fluorescent lamps and traditional fluorescent tubes.
Through the lamp body design combined with the application environment, slim appearance and plug-and-play features, the three major products of Puri Le make the service of electrical service providers simpler, direct, efficient, and thoughtful, and harvest the terminal The praise of lighting users also makes dealers have no worries in the market promotion and after-sales links of the product.
Reliable quality and durable
In the Chinese lighting market, if the products promoted by wholesale distributors are not recognized by end customers, it can be mainly attributed to quality problems such as high failure rate and short lifespan. Although the main cause of quality problems lies in the failure of the manufacturer's R&D technology and the non-compliance of professional ethics in the production process, most of the time end users often blame the wholesale channel distributors with whom they directly deal. Therefore, how dealers choose high-quality products with a confident corporate brand is particularly important for their survival and development in market competition.
Puli Le LED Flood Light
P Tetra Pak’s three major products rely on the leading technology of Signify’s global R&D center, adapt to national industry standards, adopt stringent quality control and production management systems, and maintain uniform high quality in all major sales markets in the world. Among them, the LED floodlights interpret the unique quality of the Pu Li Le brand by virtue of a strong external protection design. This product adopts aluminum die-casting shell, which is sturdy and durable, providing a strong guarantee for the long life of the product; its anti-corrosion powder coating can also ensure that the product can be applied in different outdoor environments, meeting the long-term maintenance-free application needs of users, thereby reducing Cost of use.
Owning the commanding heights of Plyle products in terms of quality, Chinese wholesale channel distributors can not only gain end users’ confidence in their promoted products, but they will also be in an advantageous position in the healthy competition with other similar businesses, thereby enhancing Its brand strength and influence in the entire regional market.
High performance-price ratio, benefit from all parties
In the Chinese lighting market, wholesale channel merchants often encounter such a problem when purchasing lamps from manufacturers: high-end products are bound to be expensive, and end users will inevitably resist high prices; low-end and low-priced products are easier Accepted by end users, but its elusive quality problems will inevitably bring after-sales troubles to channel merchants. For this reason, a batch of cost-effective products has become a weather vane for channel merchants to see whether the market is good or bad.
The emergence of the three major products of Puri Pak has brought an ideal choice for Chinese channel merchants with cost-effective products. From the production of the first traditional light bulb in 1958 to the transition to LEDs in 2014, the reason why the products of the Puri Le brand have been favored by the European consumer lighting population for more than half a century is that they have high-end performance and quality, which meets the increasing needs of users. On the basis of the increased application demand, there is still a very affordable price. It is reported that the three major products brought by Plyle's entry into China will also implement popular pricing based on the consumption level of the Chinese lighting market, so that terminal lighting users can enjoy the high-end application value of the products with reasonable economic expenditures.
Users get cost-effective products and enjoy high-quality application experience. They will inevitably give full praise to the channel merchants who trade with them, and actively participate in their customer referrals. In this process, the market revenue and brand reputation of channel merchants will surely increase accordingly. For the Plyle brand, Signify's vision of deepening the Chinese market and spreading the value of lighting is also fulfilled with the help of channel merchants. In this way, a tripartite win-win market structure will gradually take shape, and will bring positive energy to the healthy development of China's lighting channels.
Conclusion
Since the beginning of the 2010s, driven by the trend of energy saving and emission reduction, various LED lighting products have gradually entered the Chinese terminal lighting market and have gradually spread to millions of households. Under this seemingly perfect market trend, due to the excessive pursuit of market profits by some manufacturers, problems such as uneven quality of LED lamps and defects in functional reliability have gradually emerged, which not only dampens the confidence of end users in purchasing LED lamps. , It also makes it difficult for channel merchants to promote LED lamps in the market. Signify, who has been deeply involved in the Chinese market for many years, has been paying close attention to these market conditions.
Recently, Signify has finally taken practical actions to improve the promotion status of LED lamps in the Chinese terminal lighting market. Its three major products under the Puli Le sub-brand have provided Chinese end users with advantages in light efficiency, installation, quality, and cost-effectiveness. Bringing the lighting application value with a strong sense of experience, bringing more market opportunities and brand influence to Chinese channel distributors and electrical service providers, thereby bringing healthy development momentum to China's terminal lighting channels, fulfilling its contribution to the Chinese market Commitment to long-term investment and sustainable development.
