In recent years, with the increasing awareness of people's environmental protection, the society has paid more and more attention to energy saving and emission reduction. LED lamps have the product characteristics of energy saving, safety, high luminous efficiency, and long life, and are gradually favored by the market. LED is gradually replacing and occupying the market share of traditional lighting fixtures in the general lighting market. Data show that the penetration rate of LED lighting in China has increased from 3% in 2012 to 61% in 2018. In 2017, the National Development and Reform Commission released the "Thirteenth Five-Year Development Plan for the Semiconductor Lighting Industry" that more clearly stated that the LED penetration rate should reach 70% in 2020. Driven by both market opportunities and industrial policies, high-efficiency and energy-saving LED lighting continues to develop in my country.
Big brands, high cost performance and reliability have become the core needs of users
Although my country's LED lighting started relatively late, the market space is large and the industry entry barriers are relatively low. Since the rise of LED lighting in 2008, a large amount of social capital has poured in. With the maturity of LED lighting technology and the development of the market, my country's LED general lighting competition has become increasingly fierce. In the lighting market with weak overall economic growth, first-line brands firmly occupy the mid-to-high-end market, while problems such as serious product homogeneity and insufficient innovation have become increasingly prominent among many small and medium-sized lighting manufacturers. The product quality is far from meeting customer needs.
Under the increasingly intense conflicts between customer needs and product dilemmas, cost-effective, high-reliability and innovative universal design has undoubtedly become the core of product breakthrough. At this time, Signify’s brand “Purile”, which combines cost-effectiveness, innovative design and high reliability, officially entered the Chinese market in 2019, and released a new product that includes LED floodlights, LED tubes and LED panel lights. The three products in the catalog are aimed at lighting wholesale channels and electrical installation service providers, injecting a fresh force into China's LED general lighting market.
Plyle, which originated in 1958, went from producing the first traditional light bulb in 1958 to transforming to LED in 2014, and its products are well received by the European market. In Europe, the Plyle brand is not only highly recognized by professional electricians, but also has a high degree of awareness in the covered consumer lighting market.
Energy-saving, efficient, reliable and convenient
Plyle launches three major products to meet different lighting needs
40 years of reform and opening up have created a miracle in China. Among them, the reform of the energy system is an important part of the entire reform and opening up. For the lighting industry, incandescent lamps have been gradually eliminated due to low energy usage and replaced by more energy-saving LED products.
Signify, as the world's first company with LED product sales to reach 1 billion, has set a positive example for the entire lighting energy conservation and mitigation of the greenhouse effect. Its brand, Puli Le, has launched three major LED lighting core products to enter the Chinese market. These three products, as representatives of the high-quality products under the Plyle brand, are not only cost-effective, innovative design and reliability, but also green, energy-saving and sustainable development. The rich product lineup and excellent performance characteristics can meet different lighting needs and provide electrical service providers and professional electricians with diversified and cost-effective options.
LED flood light: uniform light efficiency, slim and energy-saving
"Illumination" is the most basic and core function of lighting products. However, most lighting products on the market are almost the same, with a single sense of design, poor quality, and extremely serious glare, with few innovations. However, the period of pursuing LED light efficiency has passed, and light quality is gradually being paid attention to.
Compared with the gradually similar LED products, the Plylot LED floodlight adopts an ultra-thin integrated design, and its appearance is more compact than the same type of products, which can significantly reduce the exposure of the lamp and realize the lighting effect of seeing the light without seeing the light. Secondly, the newly designed toughened glass mask with texture provides soft and comfortable light, which not only increases the beauty, but also reduces the irritation of glare on the eyes. Through the use of advanced LED technology, higher system luminous efficiency can be achieved, energy saving is more significant, and it can be used to replace the previous generation of lamps and traditional floodlights to achieve sustainable development. In addition, the sturdy and durable shell characteristics enable the product to be maintenance-free for a long time, effectively reducing the customer's cost of use.
Puli Le LED Flood Light
Double-ended power-in LED tube: plug and play, green lighting
Green energy saving has always been the mainstream of the lighting product market, and the light environment constantly requires the establishment of a healthy lighting environment and the search for sustainable development. Plyle is a leader in the green lighting market and has rich experience in innovative design. It has launched a double-ended power-in LED tube as an upgraded product for fluorescent lighting.
At the same time, it is compatible with traditional inductive driving or direct voltage, and does not need to change the line of the double-ended power LED T8 tube, which can easily replace the traditional light source and realize plug and play; the product also meets the IEC62471 non-light biological hazard standard to ensure eye health; in addition, , Plyle double-end power LED tube can achieve energy saving of more than 60%, real 1600lm light output, brightness is truly equivalent to 36W fluorescent tube to create a perfect lighting effect, while ensuring the user's eye health, but also help users relax Realize green energy saving.
Double-ended power LED tube
LED ultra-thin panel light: slim and integrated, pure and bright
Nowadays, as LED chips become more and more mature, the luminous efficiency of LED flat lights is no longer a concern. The PILA007 LED all-luminous ultra-thin flat panel light adopts a slim integrated design and comes in two sizes. It can be applied to keel and gypsum board ceilings. It occupies a small space and can achieve a comfortable and stylish effect after use. At the same time, it also has high-efficiency and high-brightness optical expression. There is no video flicker under the mobile phone shooting, full-size light emission, uniform and no spots, and the light effect is pure and bright.
LED ultra-thin panel light PILA007
Signify's brand "Purile" entered the Chinese market and opened up a new market situation with three products with high cost-effectiveness, innovative design and high reliability, alleviating the current dilemma of LED general lighting.
"Purile" brand vision:
Based on products and users to provide green and efficient lighting
Signify has been leading the rapid transformation and breakthrough development of China's lighting industry for a long time. It is committed to providing the Chinese people with a lighting experience beyond what has been seen, actively supporting the development of China's new urbanization, and cooperating with the Chinese government to promote efficient and green lighting products. Explore new trade and service models, promote more high-tech lighting applications in the country, and contribute to the transformation of China's lighting market.
Signify stated that the Chinese market has become Signify’s second hometown. Over the years, Signify has continuously increased its investment in China, invested abundant resources in manufacturing, market development and personnel training, and continued to launch to meet the Chinese market. Demand lighting products, systems and services. The sub-brand Plylop is one of the important ones.
Relying on the leading technology of Signify's global R&D center, the lighting products of the Plylot brand adopt the most stringent quality control and production management system, which can be adapted to the industry standards of various countries and maintain uniform product quality in all major sales markets. In the future, Puli Le’s price-competitive, highly reliable LED products will also become the best alternatives to traditional light sources and lamps, providing new business growth opportunities for distributors and electrical service providers in China’s wholesale channels, based on products. With users, continue to lay a solid foundation in China's LED general lighting market.
